comscore Demand for premium audio brands and hi tech audio devices is growing: Flipkart survey
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Demand for premium audio brands and hi tech audio devices is growing: Flipkart survey

According to Flipkart's study, brands like Philips, JBL, Audio Technica, Harman Kardon are the most sought after in the audio category.

  • Updated: June 21, 2016 6:34 PM IST
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Celebrating World Music Day on Tuesday, e-commerce marketplace Flipkart released a survey showing consumer shift towards premium audio brands and massive spike for the hi-tech audio devices. “Music accessories category on Flipkart has witnessed phenomenal growth in the recent months. Most of our customers are either investing or upgrading to new-age smart audio products,” Adarsh K Menon, Vice President, Electronics and Auto, Flipkart, said in a statement. Also Read - iPhone SE gets cheaper on Flipkart only for today: Get over Rs 11,000 flat discount

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The findings showed that Indian youth tune into wireless music gadgets and Bengaluru, Delhi, Kolkata, Mumbai and Hyderabad topped the charts in terms of demand for on-the-go music devices. “Music accessories category has witnessed a 40 percent growth in the last six months. Close to 50 percent of shoppers of audio devices are young professionals and students,” the report noted. Brands like Philips, Zoook, JBL, Konerk are the frontrunners among students while shoppers are increasingly shifting towards quality and premium headphones from brands like Audio Technica, Bose and Harman Kardon.

“In the last six months, bluetooth speakers, sound bars and home theatres have emerged as the most popular segments. We expect the music accessories category to grow by three folds this year. We have seen a huge shift in customer preference towards premium brand,” Menon added.

ALSO READ: Flipkart winds down ability to chat with friends through its Ping messaging platform

With 60 percent growth in demand for wireless devices like Bluetooth speakers and headphones etc., the majority of Indians enjoy music on-the-go and are preferring products with additional features like dust proof and water resistant speakers, the survey noted.

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  • Published Date: June 21, 2016 6:15 PM IST
  • Updated Date: June 21, 2016 6:34 PM IST



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