Shah Rukh Khan’s much-awaited Dilwale is all set to hit the theaters on December 18. Cashing in on all the frenzy around the upcoming movie is Apple, which is leveraging its iTunes Store as well as Apple Music streaming service by associating with King Khan.
Dilwale’s songs like Gerua and Mamma Emotion Jaage are making the rounds of the Internet, television and FM Radio. These songs as well as the entire album are up for pre-orders on Apple’s iTunes. One can pay Rs 100 to pre-order the album, which Apple says will go live on December 4. Alternatively, one can also buy the aforementioned songs for Rs 15 each.
Apple has also associated its Apple Music streaming service with Shah Rukh Khan, no doubt in a move to tempt more people to subscribe to its service. Apple Music now features a playlist of King Khan’s famous songs from movies like Baazigar, Veer Zara, Mohabbatein, and Jab Tak Hai Jaan among others.
— Apple Music (@AppleMusic) November 30, 2015
Apple has also got SRK to join Apple Music Connect, which is essentially a platform where artists connect with their fans. One of his first posts was, “Have joined Apple Connect! Listen to my latest song #Gerua from Dilwale!”
Apple Music launched in India earlier this year along with iOS 9. The service boasts over 30 million songs, including Bollywood and regional songs. The service is available for new users with a three month free trial, post which one will need to pay Rs 120 per month for individual accounts, and Rs 190 per month for a family account (for up to six members).
As mentioned above, Dilwale hits the theaters later this month on December 18. Along with Shah Rukh Khan, the movie also stars Kajol, Varun Dhawan and Kriti Sanon. You can watch the movie trailer embedded below.