Disney UTV Digital has launched four freemium apps named – UTV, Disney, Comedy and Devotional – for features phone users in India. The company has collaborated with Nokia to provide the UTV app pre-installed on all Asha phones. Also Read - Intel NUC 11 Extreme Kit with space for a 12-inch GPU launched: Price, specs
All the four applications cater to different set of users varying from children to adults. Content wise, the UTV app provides latest movie trailers, full length movies including Bollywood and regional, Bollywood gossip and more. The Disney app is mainly for kids and includes short form content featuring Mickey and Friends, Big Bad Wolf and Santa’s Workshop and more. The Disney app also offers animated content for Reds Dream, Adventures of Andre, Wally B and more.
The Comedy app offers light and humorous videos like MENtals, Baba Aur Baby, Chickipedia and more. The Devotional app, on the other hand, includes stories of Indian deities like MaaDurga, Sai Baba, Sri Krishna, and chapters of Ramayana as well.
The company claims that the apps works well in low bandwidth GPRS networks and have already crossed the 15 million download mark in their test phase itself. The content of the apps can be accessed either for free, which comes with advertisements, or on subscription basis.