Popular camera review site DxOMark has reportedly received many monetary offers for reviewing products on its website, according to the company’s Marketing Vice President Nicolas Touchard. In an interview with Android Headlines, he also told that these offers came from both camera makers and smartphone manufacturers, and were often not meant as bribes. Instead, the companies making the offers simply did not know how to approach DxOMark for reviews, and thought the process would involve money.
Touchard further clarifies in the interview that the French company has never accepted such offers, and is an independent reviewing publication that operates on its own schedules. Reviews are done according to the DxOMark team, and the company follows its own procedures and protocols for carrying out reviews. He also stated that once the approaching brands were explained how it works, they adjusted their pitches and no longer suggested payment for influencing a review.
The reviews site is not the company’s core business; DxOMark primarily offers benchmarking, consulting and seminar services, as elaborated by the Android Headlines article. The reviews are meant to promote the brand’s paid services, and also to highlight the company’s expertise when it comes to cameras.
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DxOMark’s reviews are widely followed by the industry as well as regular users, as they tend to go into serious detail when it comes to the camera capabilities of devices. Many manufacturers today tout high scores by DxOMark as part of their marketing pushes. Being the top-rated smartphone on the DxOMark rankings is considered a ‘title’ of sorts, with the triple-camera setup touting Huawei P20 Pro currently leading the ratings with an overall score of 109.