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Dyson in India: Here’s all you need to know about the company and its tech

Dyson Ltd plans to debut in India by end of 2017.

James-Dyson

Indians are still getting used to vacuum cleaners. We are a little too happy with our broom and mop methods, and even the ones who own a vacuum cleaner seldom unleash them off their closets. In contrast, the west has been relying on these machines for over a century now. They have had the hefty ones with dirt bags hanging along, and they had the canister vacuum cleaners that had to be dragged around. And there was one thing common amongst all these, they were heavy, they left a cord all around the house, and from what Sir James Dyson found, they had a loophole in their vacuuming method. And over a period of about 24 years, UK-based Dyson Ltd has managed to tackle with all these issues. And the very idea to make vacuum cleaners better, is how essentially Dyson Ltd begun. Also Read - Ola to offer free oxygen concentrators to the needy

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Based in Malmesbury, UK, Dyson Ltd is a family owned technology company, that was founded by Sir James Dyson, who remains Chief Engineer and Chairman of the company. The company describes Dyson s frustration to be the reason behind him inventing the cyclone technology for vacuum cleaners. He spent some 1.5 million in 1970 s and mid 1980s to successfully create the separation system, after a total of 5,127 attempts. Also Read - OnePlus India partners American Express for cashback deals, EMI offers and more

The inception of Dyson

He designed a bright pink cyclonic vacuum cleaner called the G-Force in the late 1980 s and sold it in Japan. Although it was a large, clumsy and expensive cleaner, it earned him enough money to develop a compact, more affordable cyclonic vacuum cleaner called the DC01. This new machine won numerous design awards in the mid 1990 s and it wasn t long before it became Britain s biggest selling vacuum cleaner.

Essentially, the cyclone technology uses the same principle as in a washing machine to spin clothes at the end of a wash cycle. In the washing machine, the clothes are flung against the edge of the drum at high speed, which forces the water out through the tiny holes in the drum. James Dyson used the same idea in the air filters in his design and they proved to be just as effective. He found that spinning separated the heavy dust particles from the dirty air which could then be trapped and collected, the clean air would then be piped back into the room. ALSO READ: Dyson Ltd to enter Indian market by end of 2017

Sir James Dyson, Founder & Chief Engineer- Dyson, with the Airblade Tap Sir James Dyson, Founder & Chief Engineer- Dyson, with the Digital Motors

What is Dyson

And since then, the company has been expanding its portfolio to include battery enabled and autonomous vacuum cleaners, hand dryers, lighting, heating and cooling fans, humidifiers, air purifiers and hair dryers, which are exported from the UK and sold in 75 markets globally. At present, the company employs more than 9,000 people globally a third of whom are engineers and scientists. Dyson holds some 7,500 patents worldwide.

BGR India recently spoke with Sir James Dyson, who proudly said that his company is not dependant on what the market trend is. He said, We are a company that is technology driven and not market driven. We don t bring out a product for the sake of it. Interestingly, that approach of the company can be undertsood by the massive investments it makes in the very limited amount of products that it sells. In Sir James Dyson s words, People at Dyson have the Engineer s disease, we always want to do more. And that s also the reason why we are so faithful to what we make.

Dyson and AI

Additionally, Sir James Dyson is convinced that Artificial Intelligence is the future. He says that in the coming years he wants to make sure that their products are automated artificial intelligent products. You shouldn t need to tell the products what to do. They [products] should be able to communicate with each other, he said.

Further, already building up on his AI dream, Sir James Dyson also revealed his partnership with Amazon and Apple for integration of Alexa and Siri in his products. We naturally asked if he wouldn t develop his own AI digital assistant for his products, which he agreed would be the ideal scenario, he said borrowing the more popular assistant may make a little more sense for consumers.

Dyson Institutes

Besides the products, Sir James Dyson also revealed his interest in the education sector. The company now plans to set up Dyson Institute of Engineering, close to its Malmesbury headquarters, where it aims to offer a 4 year long course, wherein students will work and learn at the company labs, with one day in a week being for academics. Till the Dyson institute gets its own certification, the students will be awarded a degree from the Warren National University.

The course will accept 30 students, and will provide hostel facilities to its students. Additionally, Dyson aims to work with schools and universities in India. In Japan and China, Dyson is already working with a lot of schools to provide training in the field. The company also organises global competition to solve engineering problems, for which the winners, that is the students and their institutes, get awarded for their solution. James Dyson says, “Education is not just about learning, but creating, and that’s what we aim with these courses and institute…More and more children do not want to be engineers anymore, they want to be other things.”

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  • Published Date: July 19, 2017 12:09 PM IST



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