comscore Flipkart: Ecommerce booms in pandemic-struck India | BGR India
News

Flipkart: E-Commerce booms in pandemic-struck India, including Tier 2, 3 cities

Explore how eCommerce is enjoying the momentum of people ordering most things online amidst the pandemic.

  • Updated: August 17, 2020 5:03 PM IST
E-commerce Amazon Flipkart

The Coronavirus pandemic has affected all of us. Work, entertainment, fitness, and pretty much everything has changed across most of the globe. However, the pandemic has also affected entire industries, and not all of them equally. As getting out and buying everything from your daily groceries to your next outfit has become riskier, eCommerce is booming through the pandemic. Also Read - Xiaomi Redmi 9 Prime set to go on sale today at 12PM via Amazon: Check price in India, specifications

eCommerce players in India like Flipkart and Amazon are also making the most of the situation. “Over the past 25 years of internet and digitization of India, metros, and cities have always been the sole beneficiaries of growing connectivity and infrastructure. The proof of progress, though, is in inclusive growth,” said a Flipkart spokesperson.  “If a consumer from Mumbai or Pune can conveniently shop online, so must customers in Patna or Kohima enjoy an empowering experience,” Flipkart adds. Also Read - Samsung Galaxy M01 now coming to Amazon at discounted price from August 18

Watch: BGR Talks: Nikhil Rungta, Verizon Media India Country Manager

For the first time, people from Tier 2 and Tier 3 are taking a positive approach towards online shopping and similar digital alternatives. When India went into a proactive nationwide lockdown to fight the pandemic, our lives changed. As people focused on social distancing, e-commerce became the preferred mode of shopping because of robust supply support chain SOPs and that has been reflected in the way consumers across the country, not just the metros shopped. In the recently concluded sale event, we saw tier 2 and 3 cities feature among the top-selling cities, reported Flipkart. Also Read - Amazon beats Flipkart in Q2 smartphone sales online in India: Counterpoint

“Reflecting the trend of investing in devices for both education and work, we saw healthy growth in mobiles and premium smartphone segments. Proportionately there was an increase in Flipkart warranty and Complete Mobile Protection segment of value-added services,” the brand added.

Back when demonetization took place in the country years ago, digital payments became quite popular. Today when everyone has easy access to cash again, digital payments have retained their usability and popularity. What remains to be seen is if eCommerce websites can maintain the momentum they have gained with Tier 2 and Tier 3 regions.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: August 17, 2020 4:03 PM IST
  • Updated Date: August 17, 2020 5:03 PM IST



new arrivals in india

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

14,999

Oppo F17
Oppo F17

17,990

Samsung Galaxy M51
Samsung Galaxy M51

24,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Xiaomi Redmi 9A
Xiaomi Redmi 9A

6,799

Vivo Y20
Vivo Y20

12,990

Xiaomi Redmi 9
Xiaomi Redmi 9

8,999

Nokia 5.3
Nokia 5.3

13,999

Motorola Moto G9
Motorola Moto G9

11,499

Realme C15
Realme C15

9,999

Realme C12
Realme C12

8,999

Samsung Galaxy Note 20
Samsung Galaxy Note 20

77,999

Xiaomi Redmi 9 Prime
Xiaomi Redmi 9 Prime

9,999

Oppo Reno4 Pro
Oppo Reno4 Pro

34,990

Samsung Galaxy M01 Core
Samsung Galaxy M01 Core

5,499

Realme 6i
Realme 6i

12,999

Asus Rog Phone 3
Asus Rog Phone 3

49,999

OnePlus Nord
OnePlus Nord

24,999

Infinix Smart 4 Plus
Infinix Smart 4 Plus

7,999

Xiaomi Redmi Note 9
Xiaomi Redmi Note 9

11,999

Samsung Galaxy M01s
Samsung Galaxy M01s

9,999

Vivo X50 Pro 5G
Vivo X50 Pro 5G

49,990

Vivo X50 5G
Vivo X50 5G

34,990

Realme C11
Realme C11

7,499

Poco M2 Pro
Poco M2 Pro

13,999

Realme X3
Realme X3

24,999

Realme X3 SuperZoom
Realme X3 SuperZoom

27,999

Tecno Spark Power 2
Tecno Spark Power 2

9,999

Oppo A12
Oppo A12

9,990

Oppo A52
Oppo A52

16,990

Samsung Galaxy A21s
Samsung Galaxy A21s

15,999

Oppo Find X2
Oppo Find X2

64,990

Motorola One Fusion Plus
Motorola One Fusion Plus

17,499

Samsung Galaxy A31
Samsung Galaxy A31

20,999

Samsung Galaxy M01
Samsung Galaxy M01

8,999

Samsung Galaxy M11
Samsung Galaxy M11

10,999

Infinix Hot 9 Pro
Infinix Hot 9 Pro

9,999

LG Velvet
LG Velvet

Price Not Available

Xiaomi Mi Note 10 Lite
Xiaomi Mi Note 10 Lite

Price Not Available

Apple iPhone SE 2020
Apple iPhone SE 2020

42,500

Honor 30 Pro
Honor 30 Pro

Price Not Available

Honor 30
Honor 30

Price Not Available

OnePlus 8
OnePlus 8

44,999

OnePlus 8 Pro
OnePlus 8 Pro

54,999

Xiaomi Redmi Note 9 Pro
Xiaomi Redmi Note 9 Pro

13,999

Motorola Moto E4
Motorola Moto E4

8,999

Samsung Galaxy On Max
Samsung Galaxy On Max

9,775

nubia N2
nubia N2

15,999

Karbonn K9 Kavach 4G
Karbonn K9 Kavach 4G

5,290

Motorola Moto C Plus
Motorola Moto C Plus

6,999

Best Sellers