An all-women enterprise based here in Kerala has launched an e-commerce portal to help rural and home-based artisans market handicraft and other handmade items.
Desihands.com will look at the untapped online market where upcoming designers, part-time craftsmen and students can launch their products on the national stage. Also Read - Flipkart: E-Commerce booms in pandemic-struck India, including Tier 2, 3 cities
The e-commerce portal is the brainchild of Pretty Sunny, a post-graduate in social work, with an interest in socially relevant entrepreneurship. Also Read - E-commerce sector in India to touch $200 billion by 2027: Morgan Stanley
“When most online portals focus on large-scale and retail products, the vast segment of small-scale producers are left out and they do not get an opportunity to compete in the national market,” said Sunny. Also Read - BSNL 4G testing hints at download speeds over 20Mbps; to take the fight to Reliance Jio, Airtel and others