Apple is quite serious about protecting the environment, and it has been quite vocal about its initiatives as well. From developing a robot that can dismantle an iPhone in no time, to making its offices self-sustaining, Apple has undertaken quite a few initiatives. On Earth Day, the company has released a video, which highlights the company’s efforts to save mother Earth. Also Read - New iPhone SE to be the most affordable 5G phone from Apple, to launch in 2022Also Read - iPhone 13 launch date and more details tipped as part of new leaks
The video titled ‘iMessage Renewable Energy’, is a short video that takes place in a virtual iMessage chat window. It states how each and every message you send on the platform goes through one of Apple’s data centers, which is powered by 100 percent renewable energy. It even goes on to say how, “Every time you send an iMessage, you re showing some love for the Earth.” Also Read - iPhone 12 Mini reaches end of production already, say rumours
Apple is surely showing a lot of love for planet Earth, and in a recent Environmental Responsibility Report it says, “We believe our planet deserves our best thinking. So we re constantly striving to find or invent solutions to important environmental challenges whether it s a line of robots that disassembles iPhone 6 for recycling, a vast network of solar panels on urban rooftops to power our facilities in Singapore, or new product designs that eliminate harmful substances like beryllium.”
It has also undertaken various initiatives that encourages users to recycle and love the planet. One of these campaigns is called ‘Apps for Earth’, which asks users to buy select apps or make in-app purchases. The proceeds from these apps will go to the WWF (World Wide Fund). These apps include Angry Birds 2, Cooking Dash 2016, Hay Day, and Recolor among others.
Recently, it also introduced an Earth Day-inspired playlist on Apple Music. This playlist contains songs across genres, and the playlists names are good enough hint about the kind of songs they contain. These include Celebrating Mother Earth, Power Off, From the Roots, Recycle: Covers and Amor a La Naturaleza. These playlists are listed under the New section on Apple Music.
In India, Apple’s Premium Resellers have a scheme (ending today!) that is encouraging users to recycle their electronic goods and get a discount of Rs 1,000 or 50 percent (whichever is lesser) on accessories including Apple accessories.
Among the biggest initiatives undertaken by Apple is a robot called ‘Liam‘. The robot, unveiled at the March event, is designed to take apart an iPhone leaving the parts intact. These parts can then be reused in other Apple products, thereby drastically reducing e-waste. Apple says Liam is designed to dismantle up to 1.2 million phones a year, and its engineers are also working on giving it capabilities to take apart other Apple products as well.
Apple’s Earth Day 2016 video follows.