Apple earlier this week announced it would stop mining and use only recycled materials for its upcoming products such as the iPhone. Extending its social responsibility, the company has now planned a video campaign that focuses on key environmental issues such as addressing climate change, conserving precious resources and ensuring safer materials. Also Read - Meet Indian developer who wins Apple Design award for his music app NaadSadhanaAlso Read - iPad Mini for 2021 to ditch fat bezels, could bring along new Apple Pencil Mini
Through this campaign, Apple reaches out to consumers willing to know about the impact of its wide scale manufacturing business has on the planet. Most of the Apple products has materials used that are extracted from the earth. Apple has till now been practising the traditional supply and manufacturing chains that are linear in behaviour, mining regions often end up as landfills, said the Cupertino giant on Thursday. Rather, it would now switch to a closed-loop supply chain and bring renewable resources or recycled material in use to build its products. Also Read - iOS 4 is now available again on modern iPhones, complete with Home button: How to get it
Liam is Apple’s line of disassembly robots built from reclaimed materials and the company would be appointing other innovative recycling techniques to build new products. It is also encouraging more of its customers to recycle their old devices through Apple Renew program. For every 100,000 iPhone 6 devices, Liam has the potential to recover around 1900 kg of aluminum, 800 kg of copper and 0.3 kg of gold among other essential material. ALSO READ: Apple and Nike to unveil new limited edition Apple Watch 2
“Our commitment to fighting climate change, using greener materials and conserving precious resources is at the heart of who we are, and we are always looking for ways to inspire others to join us in leaving the world better than we found it. We think asking crazy questions leads to the innovation behind some of our most significant efforts, and we are proud of the real work being done by real Apple employees on a daily basis to minimize our impact on the planet, said Lisa Jackson, Apple s vice president of Environment, Policy and Social Initiatives. ALSO READ: Apple to use micro-LED displays for the Apple Watch 3: Report
Apple has also teamed up with artist James Blagden for the video campaign which is widely based on interviews with people at the company intercepting environmental challenges. “One of the great things about working on this project was the ability to take complex concepts and find ways to make them approachable and funny. This was a really different space for me, and I learned a lot about what Apple is doing on the environment,” said Blagden in a statement. ALSO READ: Apple iPhone 8 could feature a rear-mounted fingerprint sensor, inspired from Android
The video campaign, in particular, would showcase measures that have been appointed by Apple and its suppliers in order to conserve the environment. The company says that seven of its suppliers, namely Lens, Catcher, Solvay, Ibiden, Sunwoda, Compal and Biel are onboard for manufacturing Apple products with renewable energy. While Lens, Catcher and Solvay transitioned to using renewable energy in March, Compal, the final assembly supplier for iPad, has now built rooftop solar installations on its facilities across China and is expected to source total 12.6 megawatts of electricity across 224,000 square meters of rooftop space.
Apple joined hands with World Wildlife Foundation (WWF) for its forestry program and in a time frame of two years, 320,000 acres of working forest in China have been recommended for Forest Stewardship Council (FSC) certification. It aims to create more sustainably managed forests to cover all its packaging needs. ALSO READ: Apple reportedly aims to sell 100 million units of iPhone 7s, iPhone 8
Watch the video below: