Led by emerging markets like India, global smartphones sales to end users touched 336 million units in the March quarter, up 19.3 percent from the year-ago period, Gartner said today. Also Read - Flipkart shares customer behavior insights post coronavirus lockdown; here is everything we know
According to the research firm, over 281.6 million units of smartphones were shipped worldwide in the first quarter of 2014. “This growth was led by strong smartphone sales in emerging markets (excluding China); the fastest growing regions were emerging Asia/Pacific, Eastern Europe, and the Middle-East and North Africa,” Gartner said in a statement. Also Read - Smartphone shipments in 2020 to be the lowest in 10 years: CCS Insights
Due to these high-performing regions, the emerging markets achieved a 40 percent increase in sales during the quarter. In terms of overall mobile phone market (smartphone and feature phone), sales grew 2.5 percent to 460.2 million units in the reported quarter from 448.9 million units in March 2014 quarter. Samsung led the market with 21.3 percent share, followed by Apple (13.1 percent), Microsoft (7.2 percent), LG Electronics (4.3 percent) and Lenovo (4.2 percent). Also Read - India to have 650 million smartphone users by 2022: EY
During the said quarter, local brands and Chinese vendors came out as the key winners (in smartphones) in emerging markets, Gartner Research Director Anshul Gupta said. “These vendors recorded an average growth of 73 percent in smartphone sales and saw their combined share go up from 38 percent to 47 per cent during the first quarter of 2015,” Gupta added. Samsung continued to see a decline in sales and share during the first quarter of 2015 at 24.2 percent (81.1 million units) from 30.4 percent share (85.5 million units) of smartphone sales in the year-ago period.
“We expect Samsung’s drop rate to be slower than that seen in recent quarters with sales of its new S6 smartphones starting in the second quarter of 2015, and its Galaxy Alpha receiving good response,” he said. Apple continued to exhibit a strong performance in the quarter, particularly in China. iPhone sales were up 72.5 percent (60.17 million units) during the first quarter of 2015. “Apple’s extension into more Asian markets helped it close the gap with Samsung globally,” Gupta said.
Lenovo, Huawei and LG Electronics followed in the smartphone tally with 5.6 percent, 5.4 percent and 4.6 percent share, respectively in the reported quarter.