comscore Epic Games calls out Apple for advertising its services in iPhone settings
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Epic Games calls out Apple for advertising its services in iPhone settings

As per report, some iOS 15 users noticed Apple is now advertising its own services at the top of their Settings, just below their Apple ID.

  • Published: October 8, 2021 6:38 PM IST
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In an interesting set of events, Epic Games have called out Apple for promoting its services in iPhone settings.  As per a report, Epic Games CEO Tim Sweeney has called out the iPhone maker Apple for giving itself access to an advertising slot its competitors do not have the iPhone’s Settings screen. Also Read - Twitter hits 211 mn daily users, defies Apple privacy changes

According to a TechCrunch report, some iOS 15 users noticed Apple is now advertising its own services at the top of their Settings, just below their Apple ID. The services being suggested are personalised to the device owner, based on which ones they already subscribe to, it appears. Also Read - Apple Watch Series 8 to bring infrared blood glucose sensor, suggests report

For example, those without an Apple Music subscription may see an ad offering a free six-month trial. However, current Apple Music subscribers may instead see a prompt to add on a service they do not yet have, like AppleCare coverage for their devices.
Sweeney suggests this sort of first-party advertising is an anti-competitive risk for Apple, as some of the services it’s pushing here are those that directly compete with third-party apps published on its App Store. Also Read - Apple delays MacBook Pro, AirPods 3rd gen shipments to October 29, but why?

But those third-party apps can’t gain access to the iPhone’s Settings screen, of course — they can only bid for ad slots within the App Store itself.

“New from the guys who banned Fortnite: settings-screen ads for their own music service, which come before the actual settings, and which aren’t available to other advertisers like Spotify or Sound Cloud,” Sweeney wrote.

(With IANS inputs)

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  • Published Date: October 8, 2021 6:38 PM IST



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