comscore Face filters: Instagram can now even call itself Snapchat and no one would know
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Face filters: Instagram can now even call itself Snapchat and no one would know

Instagram has completed its Snapchat overhaul officially.

Instagram Stories new Snapchat like filters

Instagram has completely outdone Snapchat as it copied the last possible feature, filters for its Stories. Instagram has introduced selfie filters on its Stories platform which is immensely popular with 700 million monthly active users. Snapchat which stood amongst other social media apps, for its disappearing posts feature and its quirky and fun filters has completely been ripped off by Facebook-owned Instagram now. Instagram has also rolled out more features which include a rewind tool, hashtag sticker and an eraser button. The new features and tools have been rolled out for both Android and iOS platforms. Also Read - Snapchat launches new Creator Hub to educate users about its creative tools

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Instagram s selfie filters are located on the Stories tab next to the camera switch icon. Once you open the Stories tab on Instagram, you will see a new icon for filters with a smiley face placed next to the camera switch icon. There are currently eight selfie filters on Instagram Stories and are interestingly more female focused with mostly crowns and tiaras and some animal filters like the cute bunny and koala. There s a genius filter which is Instagram s favorite as demonstrated in their live video. This filter has big nerdy glasses and opening one s mouth would produce a halo of mathematical equations and formulas.

Instagram Stories filters work the same way as Snapchat s where one has to open their mouth for the effects to appear. The bunny and koala filter gets their ears raised cutely on opening the mouth. The crown filters has butterflies, glitter flowing on the screen. There s a simple filter with just glitter rain over one s face. Although these are selfie filters, they work with the rear camera as well, and the effects for all the filters show on the images but a selfie would work the best with the filters.

Instagram Stories new eraser brush

Coming to the other new features on Stories, the rewind tool, as the name suggests plays videos in reverse mode. It is located below the camera icon just next to the hands-free option. The rewind tool works well with objects in motion like dropping a pencil which would show it in reverse mode after the video is recorded. Instagram Stories has added a new hashtag filter which lets users add custom #hashtags to their Stories. This works the same as mentions, and users can tap on it to open posts with the hashtag. There’s a new eraser button as well under the pencil tool which lets your erase edits made to your Stories. Co-incidentally, the eraser tool was introduced by Snapchat last week.

Instagram Stories new hashtag filter

Going back to the highlight feature, the filters are very basic as of now but considering the popularity of Stories and seeing how everyone is trying them out shows how this could boost the growth of Instagram as a whole. Instagram Stories has had a rapid growth with 100 million active users in just two months of its launch, and the team has cleverly worked to incorporate different features on the platform. The new filters will be joining Instagram Stories number of features like live video, location, stickers with location, weather update, date, emoji, text, and also Instagram s Boomerang. ALSO READ: Cloning Snapchat Stories worked beautifully for Instagram, it now has 700 million monthly active users

The future seems even brighter for Instagram with the introduction of filters on Stories, as users would put up posts with filters from Snapchat. Instagram users will probably stop using Snapchat filters on Instagram, and use the new copied filters now. Yes, the new Instagram Stories filters are a blatant copy of Snapchat yet again. Instagram has moved on from just copying Snapchat s idea, to copying their identity as a whole, and building their growth and popularity on it. ALSO READ: The Bad, The Worse and The Worst of Social Media

Instagram Stories new filters copies Snapchat

Any Snapchat user would without a doubt identify that the golden tiara and the bunny filter are a perfect copy of what s available on Snapchat. But needless to say, even if Instagram does receive bashing for such a move again, there s no stopping to its popularity that has a global reach. But hopefully Instagram will not copy the iconic doggy filter from Snapchat whose popularity is known even by people who don t know what Snapchat is. That would be just rude. ALSO READ: Here s why Facebook Messenger, WhatsApp, Snapchat, Instagram have all turned into each other s clones

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  • Published Date: May 17, 2017 11:43 AM IST



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