In its bid to curb video piracy, Facebook has acquired a startup which can detect intellectual property (IP) that has been shared by internet users without permission. The startup, Source3, announced on its website that it was joining Facebook to bring its “IP, trademark and copyright expertise” in areas including sports, music, entertainment and fashion. Facebook is set to acquire both the technology built by Source3 as well as some of its workforce, Recode reported. Also Read - Happy Dusshera 2021 messages, images, stickers, quotes: How to create, send Happy Vijayadashami greetings via WhatsAppAlso Read - What is WhatsApp end-to-end encrypted backups, How to enable it?
Source3 will be fully integrated into Facebook once the deal goes through and its members would operate out of the the latter’s New York office. The contents right startup was set up by Patrick Sullivan and Ben Cockerham in 2014 after both founders sold their previous company RightsFlow (that focused on music IP) to Google. Source3 provides IP recognition, IP licensing, and rights administration services to connect creators, marketplaces, and brands, and also enables monetization of user-generated (UGC) content across platforms. ALSO READ: Facebook bets big on video, tests dedicated video tab with suggestions and categories Also Read - Facebook's FB Gaming Press Start virtual event announced: First ever event for gamers in India
Facebook’s interest in Source3 is triggered by its increasing focus on UGC, wherein the Zuckerberg-owned firm is paying digital influencers, publishers, movie studios and celebrities to create original video content on its platform. However, it has been plagued by piracy. Source3 could eventually help content creators and brands identify non-permissible appearances of their content through Facebook’s Rights Manager product. Users can fingerprint their videos and block unauthorized uploads of them. Facebook notifies the original publisher whenever there’s any misconduct. ALSO READ: Facebook videos dominate YouTube on social media: Report
Facebook is clearly making efforts to beef up its video offering before it launches its standalone app just for creators to share content with their followers. The app was announced by Facebook’s Product Director, Daniel Danker, during a presentation entitled The Future of Facebook Video at VidCon last month. The app is likely to feature a new suite of tools that Facebook calls a ‘Live Creative Kit’. It will add a professional touch to the UGC video content on its platform. With Source3 detecting any misuse of that newly-created content, Facebook is likely to inspire more publishers to join the video bandwagon.