With the country gearing up for state assembly elections and Lok Sabha Elections next year, Facebook is doing its part in ensuring people vote and more importantly, vote right. The social media giant has joined hands with Association for Democratic Reforms (ADR) in India to provide information on politicians on one’s phone. Also Read - Netflix could launch its video game streaming service next year, at no extra cost
Using a feature, aptly named ‘Know Your Neta’, a person will be able to gain access to financial, educational or professional information about an election candidate. One will have to dial *325# from their phones to access the service and select the election menu (option 6), or directly dial *325*35# to access it. The information will be provided free of cost. Also Read - You can now use WhatsApp web without your phone
“This initiative with Facebook will allow voters to know the poll worthiness of candidates — their educational, criminal and financial information— at their fingertips and choose wisely,” ADR’s Trilochan Sastry said. “Simply voting in an uninformed manner is not enough, citizens need to make an informed choice.”
This is surely an interesting initiative and very similar to what MyNeta app does. But unlike the app makers, ADR has the added advantage of Facebook’s popularity, which should help it reach a far wider audience.