At a recent event in New York City, social media major Facebook announced that it has now 300 million active users for the ‘Stories’ feature, on both Facebook’s primary platform as well as Messenger. The company also talked about its plans to make Stories even more appealing, to both users and advertisers.
That said, among Facebook’s entire suite of apps, Instagram continues to dominate the Stories segment, with the most number of daily active users. Back in June, the company announced that Instagram Stories had 400 million daily active users.
Quoting Liz Keneski, user experience manager at Facebook, a report by The Verge said the (above-mentioned) figure for Stories doesn’t account ‘double dipping’, meaning that if a user posts the same content on Facebook and Messenger stories, it’s counted as one post.
As noted by The Verge’s report, this indicates that as a whole, Facebook is dominating the ‘Stories’ content format. This is surprising, as the format was first introduced by ephemeral messaging app Snapchat, which hasn’t really been growing that much these days.
Facebook further announced that it’s opening up Stories to advertisers all around the world. The feature was initially put to test back in May this year. Messenger Stories will also be getting ads soon.
At the event, Facebook also unveiled an upgraded Oculus VR headset.
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“This is the wireless virtual reality experience we have been waiting for,” Facebook chief executive officer Mark Zuckerberg said, as he unveiled the new hardware, reaffirming Facebook’s commitment to virtual reality.