After getting over 1.35 billion users on board, Facebook is working on “Facebook at Work”, a website for office use. According to a report in the Financial Times, with Facebook at Work, the company will let users connect with professional contacts, and collaborate over documents, suggesting that it is trying to compete with LinkedIn, Google’s Drive, and Microsoft’s Office. Also Read - Happy Friendship Day 2021: How to send Friendship Day wishes Stickers on WhatsApp
Many organizations don’t allow Facebook at workplace. The notion is that Facebook affect employees’ productivity, and promotes office gossip. With Facebook at Work, the company could remove that tag and tap into a large segment of users and increase site’s engagement. The report claims that Facebook at Work will allow users to keep their personal life separate from their work identity. Also Read - Facebook is finally bringing 'smart glasses' in collaboration with Ray-Ban
The publication writes that this project started last year, and Facebook employees have long used the site in their daily work. The service is now being tested with companies. Also Read - Google, Facebook make vaccination mandatory for employees returning to office
With Facebook at Work, the company is aiming at LinkedIn, the social network for professionals which has over 90 million active monthly users. But at the same time, document collaboration feature suggests that the service is also looking to compete with Google’s Drive, email, chat, and Office products, as well as Yammer, the Microsoft-owned social network for corporate, and popular service Slack.
The company’s move will help it move into the business social networking space, which if it’s real, could give the company additional sources of user and revenue growth.