comscore
News

Facebook banking on social video watching as it enters the streaming video arena

The company recently rolled out its 'Watch' on-demand video service across the world.

  • Published: September 3, 2018 10:13 AM IST
Facebook Watch global rollout

Image credit: Facebook


It may rule the world of social networking, but streaming video is a whole different ball game for Facebook. More importantly, it’s a space all but dominated by the likes of YouTube and Netflix. However, the Menlo Park-based company thinks social video viewing will help it carve a place for itself in the fiercely-contested market.

“Video has always been social, even before the internet, when everybody was watching the same few channels. Everyone was talking about their favorite shows around the water cooler,” Facebook’s head of Video Fidji Simo was quoted in a recent CNBC report.

“We can do that because all of your friends are on Facebook,” Simo further added.

It’s clear Facebook doesn’t want to position its video streaming platform as something like YouTube and Netflix, which are built around the concept of people ‘binge watching’ their favorite videos, movies, and TV shows. Instead, it wants ‘Facebook Watch’ to be a collaborative platform where people (and their Facebook friends) can watch their favorite videos together, regardless of the device(s) they are using.

Watch: Moto One Power First Look

The CNBC report further mentions Simo as saying, “We are fundamentally different. We are really not focused on passive consumption of video. We are focused on building communities and connections around videos. We are really not focused on passive consumption of video. We are focused on building communities and connections around videos. We expect that a lot of that will evolve to video in the future because that is the content that people want more and more.”

Facebook recently rolled out its ‘Watch’ to users across the world. The service had already available to users in the United States for almost about a year.

  • Published Date: September 3, 2018 10:13 AM IST