comscore Facebook cleanup: Hurt the stock, help the world?
News

Facebook cleanup: Hurt the stock, help the world?

Facebook is also investing in artificial intelligence and machine learning to automate its cleanup efforts, but experts say it could take decades before this effort fully pays off.

  • Published: July 28, 2018 9:59 AM IST
Facebook used less for news as youngsters turn to WhatsApp: Report, , Data breach

It’s been a rough year for Facebook and its investors. Questions of data privacy, fake news proliferation and user growth have dogged the company. Now, it is investing heavily on fixing those problems. Not everyone is convinced of the solutions but if you take Facebook at its word, the changes it plans will ultimately make the social media service better for its 2.2 billion users. Also Read - How to hide likes on Instagram, Facebook if you don't want social media validation

For Facebook, the investment is not just about catering to users; it’s also an act of self-preservation. If trust in the platform erodes, so too does the company’s user base as well as the advertisers who pay big money to access eyeballs. Also Read - Happy Friendship Day 2021: How to send Friendship Day wishes Stickers on WhatsApp

“If they did nothing, they would be more vulnerable to some kind of backlash,” said Drew Margolin, communications professor at Cornell University. Also Read - Facebook is finally bringing 'smart glasses' in collaboration with Ray-Ban

The social media giant’s shares tanked 19 percent on Thursday its biggest one-day drop in Facebook history the day after it revealed that user growth has slowed amid swirling questions about how Facebook’s information is used. But CEO Mark Zuckerberg says it’s all for a good cause, even at the expense of short-term profits and stock price.

“As I’ve said on past calls, we’re investing so much in security that it will significantly impact our profitability. We’re starting to see that this quarter,” Zuckerberg said in a conference call with analysts.

So what exactly do these investments look like? For one, the company is on track to hire 20,000 content moderators this year to clean up posts, photos and videos on its platform that violate the social network’s rules.

They go through everything from nude photos to violent videos and threats of violence to determine what can stay on Facebook and what needs to go.

Facebook is also investing in artificial intelligence and machine learning to automate its cleanup efforts, but experts say it could take decades before this effort fully pays off.

Bart Selman, a computer science professor at Cornell University and artificial intelligence expert, notes that while the company is “hiring great people” and building up fast to catch up to rivals like Google on this front, it might be too optimistic on how quickly AI will help them address big problems such as fake news and political manipulation.

The company already uses AI to automatically remove child pornography and terrorist propaganda, but with content in the gray areas, humans need to step in.

Facebook also must keep its service useful and fun for people while grappling with growing concerns about tech addiction and the effects of social media on people’s well-being. For years, the company has been able to grow the way it has by using subtle and not-so-subtle tricks to keep as many people on Facebook for as long as possible, including endless notifications and prompts to log in, algorithms that show users what they want to see and an endless stream of friend suggestions under the heading “people you may know.” To fix this, Facebook says it is now prioritizing “meaningful” content in people’s feeds, such as photos and notes from friends and family and posts that spark conversation rather than mindless scrolling.

The company warned, however, that the changes might results in people spending less time on the site, which could cut into advertising revenue and daily user numbers.

Then there is user privacy. Prompted in part by European regulations that went into effect in May as well as broader privacy concerns, Facebook says it is giving people more choices around what ads they want to see, and how they are tracked on and off the service.

In Europe, the company doesn’t have much of a choice. But there is a broader backlash around how it handles users’ private information and in an increasingly privacy-conscious world, its core business model could start to show some cracks.

Critics say there are plenty of reasons to be sceptical of Facebook’s fixes. Despite Zuckerberg’s missives about building community and making the world better, it is still a business.

“The biggest takeaway is that we still don’t really know what’s going on,” said Michael Connor, whose Open Mic group helps investors push tech companies to address privacy, abuse and other issues. Sure, they have made changes, he added. But it’s hard to tell whether they are meaningful shifts or just tinkering around the edges.

Rich Mogull CEO of the security firm Securosis, said the question of whether Facebook is taking the right approach now will depend on the degree of what larger cultural changes they’re making, he said.

“As long as Facebook’s business model relies on collecting massive amounts of user data and selling access to those users, they will always struggle to maintain a balance that favours privacy,” he said. “They can be incredibly secure, but this will only equate to privacy when Facebook decides they want it to, and find a business model that supports it.” (AP) ABH ABH

This is published unedited from the PTI feed.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: July 28, 2018 9:59 AM IST



new arrivals in india

Tecno Pova 2
Tecno Pova 2

10,999

Infinix Smart 5A
Infinix Smart 5A

6,499

Micromax In 2b
Micromax In 2b

8,999

Vivo Y72 5G
Vivo Y72 5G

20,990

Tecno Camon 17
Tecno Camon 17

12,999

Tecno Camon 17 Pro
Tecno Camon 17 Pro

16,999

Realme C11 2021
Realme C11 2021

6,999

Oppo Reno6 Pro 5G
Oppo Reno6 Pro 5G

39,990

Oppo Reno6 5G
Oppo Reno6 5G

29,990

Samsung Galaxy M21 2021
Samsung Galaxy M21 2021

12,499

OnePlus Nord 2
OnePlus Nord 2

27,999

Poco F3 GT
Poco F3 GT

27,999

Samsung Galaxy A22 5G
Samsung Galaxy A22 5G

19,999

Xiaomi Redmi Note 10T 5G
Xiaomi Redmi Note 10T 5G

13,999

Samsung Galaxy F22
Samsung Galaxy F22

12,499

Xiaomi Mi 11 Lite
Xiaomi Mi 11 Lite

21,999

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Best Sellers