comscore Facebook cracks down on clickbait videos by downranking them
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Facebook cracks down on clickbait videos by downranking them

Facebook News Feed will lessen clickbait videos with fake play buttons, and static images disguised as videos.

Facebook Fake News

Facebook s News Feed has become a clutter of information. What started as a simple Status Update has evolved into a bank of information being fed by individuals, marketers, and brands alike, from all across the world. Sadly, it has also become a domain for clickbait news that flooding our News Feed, and making us miss what we really want to see or watch. To counter that, Facebook has now announced its latest effort to fight clickbait stories, and this time it s for videos. Also Read - Facebook smartwatch to feature cameras alongside fitness functions: Yes, detachable cameras!

Also Read - What happens to your Facebook account after you die?

Also Read - WhatsApp Multi-device support confirmed, public beta rollout begins in two months: Mark Zuckerberg

The latest development comes as two new updates to the News Feed, for stories that feature either fake video play buttons embedded in their imagery or videos of only a static image . Clickbait stories began with enticing headlines luring people to tap on the link for website clicks. Video becoming a dominant platform on Facebook, people now use this medium for clickbait stories.

Facebook News feed clickbait videos

 

Spammers now often use cover images for their stories with a fake play button to fool people into tapping on the link. This often confuses people as to why the video isn t playing, but the spammer gain outs of it by still managing a website click. Another way spammers use clickbait tricks is by posting static images making them look like videos.

The common occurrence of these fake videos has educated many people to not fall for it, but there are still a good number of people who get fooled by these clickbait stories. Facebook s latest strategy will be to limit these kinds of stories by demoting the ones that include fake video play buttons and static images disguised as videos in News Feed . Tech Crunch reports that Facebook will be using its artificial intelligence to track down such videos. ALSO READ: Facebook tweaks algorithm to crack down on top spammers

Facebook s latest updates is a second major step it has taken against clickbait stories, the first being the attack on misleading headlines, which was announced last year. Facebook tweaked its News Feed algorithm to lessen posts with headlines that withhold required information or exaggerates it to create expectations. This will hopefully help lessen the number of clickbait posts circling on Facebook, and the social media giant seems to pretty serious about it with this warning Publishers that rely on these intentionally deceptive practices should expect the distribution of those clickbait stories to markedly decrease. ALSO READ: Facebook launches Watch , an exclusive platform for videos

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  • Published Date: August 18, 2017 1:50 PM IST



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