comscore Facebook dumps Microsoft's Bing in favor of its revamped Graph Search
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Facebook dumps Microsoft's Bing in favor of its revamped Graph Search

Facebook has stopped using Microsoft s Bing search engine on its social networking website. The move, confirmed by a company s spokesperson to Reuters, comes days after the social juggernaut re

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Facebook has stopped using Microsoft s Bing search engine on its social networking website. The move, confirmed by a company s spokesperson to Reuters, comes days after the social juggernaut revamped its own search offerings. The company asserts that it still maintains a healthy relationship with Redmond-based company, and the move to weed out. Bing search offerings on the site has only been done in favor of fostering its improved Graph Search. Earlier this week, the company introduced changes to the Graph Search to include additional features. One can now search posts from news feed as well as find past comments. The company also brought the Graph Search to the mobile platforms. “We’re not currently showing Web search results in Facebook Search because we’re focused on helping people find what’s been shared with them on Facebook,” a company spokesperson told Reuters. “We continue to have a great partnership with Microsoft in lots of different areas.”The decision to rely solely on its own search engine signals how seriously the company takes the search technology now. Recently Facebook CEO Mark Zuckerberg also flagged search as one of the company s key growth initiatives. “There is more than a trillion posts, which some of the search engineers on the team like to remind me, is bigger than any Web search corpus out there,” he had said on a conference call with analysts in July. Also Read - Happy Friendship Day 2021: How to send Friendship Day wishes Stickers on WhatsApp

Also Read - Facebook is finally bringing 'smart glasses' in collaboration with Ray-Ban

By removing web searches, the company is also restricting all the searches performed within the site to the shared information by Facebook s 1.35 billion users. By several estimations including latest stats from market analytics comScore, Microsoft s Bing is the second most used web search engine. Facebook and Microsoft have had a long relationship going back to 2007, when the software technology giant invested $240 million in Facebook to get 1.6 percent stake in the company. Facebook had run Microsoft banner ads on its site, as part of the deal, but stopped doing that in 2010. Also Read - Google, Facebook make vaccination mandatory for employees returning to office

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  • Published Date: December 13, 2014 11:05 AM IST



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