India being a country of over 1.3 billion people, it is naturally an important market for any brand or company, and so also for Facebook. The social media platform, which has nearly 1.9 billion monthly active users, sees a lot of scope in a country like India, which Facebook says now has over 184 million monthly active users. Out of these 184 million, 50 percent use Facebook every day. Also Read - Facebook smartwatch to feature cameras alongside fitness functions: Yes, detachable cameras!Also Read - What happens to your Facebook account after you die?
At the Facebook : A place to connect event in New Delhi today, Facebook shared some important new figures with regards to the platform. Also, keeping customization at its core, Facebook made some India-specific announcements, in addition to some other new features. Also Read - WhatsApp Multi-device support confirmed, public beta rollout begins in two months: Mark Zuckerberg
Facebook touched themes like Facebook Live, Facebook Lite, Full Camera, 360 Photos, Groups, Events, Oculus, Instagram, WhatsApp. The announcement also touched Facebook s suite of safety, and security tools including Safety Check, Community Help, Safety Center, Parents Portal, Bullying Prevention Hub and Suicide Prevention tools.
Facebook Lite and Reactions
Talking about the Facebook Lite announcements first, it was back in 2015, that Facebook launched a less data hungry version of its app. And in two years it has seen some tremendous growth. Available in over 150 countries, the Facebook Lite app recently noted a reach of 200 million users, and Facebook says that it counts India as one of the top countries as the market for the Lite version.
Additionally, making the Lite app as close to the primary Facebook app as possible, the popular Reactions are now being rolled out to the Facebook Lite app. The Reactions will be available to all Lite app users by this month.
Quite interestingly, Facebook also shared that since the global rollout of Facebook Reactions in 2016, there have been 300 billion reactions on Facebook posts. And of all, the most popular reaction has been Love, making up more than half of all of reactions. ALSO READ: Google finally joins the battle against fake news with Project Owl, but will that be enough?
India-centric camera effects
Facebook understands that self-expression and visual communication is on an increase right now. To push the similar kind of communication among Indians a bit further, Facebook has also rolled out local camera effects. In addition to the frames and effects that come standard in the Facebook camera, there are now some custom effects for Indian users in particular. With effects on expression of Namaste, geo-specific experiences in Delhi, Mumbai, Goa, and other places, users in the country have quite a bit to look forward to.
Besides, Facebook also talked about the importance of social safety and security tools on its platform. Facebook says that it has activated the safety check about 39 times since its launch in 2015. The feature was first enabled after the Nepal earthquake. Additionally, the issue of suicide prevention, bullying and abuse, was also talked about as a concern the Facebook team has been working on. ALSO READ: Facebook doesn t want to be arbiter of truth , Sheryl Sandberg says over fake news criticism