comscore Facebook, Instagram lead to a decline in Snapchat downloads: Report
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Facebook, Instagram lead to a decline in Snapchat downloads: Report

Snapchat downloads are down 22 percent year-over-year through the first two months of this year’s second quarter.

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Ever since Instagram, WhatsApp, Facebook and Messenger took inspiration from Snapchat for the stories feature, the latter has undeniably been affected. Even though many loyal users tried to hold on to Snapchat, Instagram especially pulled way too much attention for Snapchat to survive it. And this impact is evident in the recent analyst report, which shows that Snapchat s growth has slowed sharply during the past two months as Facebook and Instagram continued to knock off Snapchat s features. For a company whose value grew from $800 million in June 2013 to its current worth north of $23 billion, the drop off in downloads has to feel unusual. Also Read - Disney Pixar Filter: How to get and use the 3D cartoon face filter on Snapchat, Instagram, TikTok

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The New York Post shared a report by Instinet, according to which, Snapchat downloads are down 22 percent year-over-year through the first two months of this year s second quarter. This is in contrast with Snapchat s performance in the first quarter, when Snapchat downloads rose six percent. Additionally, the report says that in the last two months, the slowdown has been steepest with iPhone users, wherein downloads are down by a drastic 40 percent. Also Read - Instagram will now show ads on Reels just like Stories

Further, the value of Snapchat parent Snap Inc also declined by 26.5 percent since the shares peaked the day after the IPO. That was back on March 3. And last month, the company reported a net loss of $2.2 billion for the first quarter, which dropped the stock to a valuation under $20 billion. Even though the shares have rebounded a bit since then, the second-quarter is expected to bring bad news too. RELATED: Instagram doesn t copy Snapchat but builds on it: Kevin Systrom

On its first-ever quarterly earnings call last month, Snap management downplayed fears about Facebook copying Snapchat s features. CEO Evan Spiegel also noted that the second and third quarters are slowest when it comes to advertising for Snapchat. ALSO READ: Face filters: Instagram can now even call itself Snapchat and no one would know

As you d expect, analysts blame this decline in popularity on Facebook, Instagram and WhatsApp copying some of Snapchat’s features, most notably the ‘Stories’. For anyone who doesn t know, the stories feature basically allows you to upload a thread of videos and images in a tab, which is visible to a user s friends using the app. These stories last only for 24 hours and disappear automatically after that. Another recent inspiration taken from Snapchat is its lenses. These allow users to takes a selfie, with an augmented lense or sticker on top, popularly known as Snapchat filters, which are now on Instagram too. YOU MAY ALSO LIKE: Women get 5 times more likes on Instagram than men: Survey

This isn t the first time such a decline has been noted. Back in January, soon after Instagram introduced the Stories feature, a TechCrunch report noted that following the launch of Instagram Stories, there has been a decline in Snapchat Story usage by up to 40 percent. The decline in Snapchat view numbers also impacted a lot of online celebrities. One such online artist reported that her Snapchat Story views declined from 150,000 to 90,000 post the launch of Instagram Stories in August 2016. ALSO READ: Messenger users have sent over 2 billion reactions till date: Facebook

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  • Published Date: June 8, 2017 5:15 PM IST



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