comscore Facebook introduces 'Groups for Pages' to enable brands to engage with super fans

Facebook introduces 'Groups for Pages' to enable brands to engage with super fans

Now Facebook Pages can interact with super fans through linked groups.


If you are an online celebrity, publication or simply a business, Facebook has a new feature for you that will ensure you get to interact with your favorite people from the audience or client easily. Facebook has rolled out the new Groups for Pages feature worldwide which allows one to create fan clubs or groups for the super fans. Also Read - Facebook to now allow more cryptocurrency ads than before; here's why

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The new feature had been under testing in March earlier this year and now rolls out to over 70 million pages on Facebook which could use it to reach out to loyal customers. In a Facebook post, Chief Product Officer Chris Cox announced the roll out explaining how the product was built. Also Read - Here's how you can lock your Facebook profile via Desktop and Mobile app

In the initial testing, Washington Post reporters started a group called PostThis for its journalists and most avid readers. It served as one of the examples where super-fans who wanted to be part of the everyday discussions and decisions inside an organization. The Groups for Pages feature can thus be considered as a digital version of letters to the editor of a publication but with real-time discussions and engagements happening. ALSO READ: Facebook is testing new Hello button, and people already not taking it well

For Facebook Pages, the Groups for Pages feature is accessible through the settings panel. Pages can easily link to an existing Group or create new ones as a dedicated space for discussions. As for the super fans or users who want to engage in real-time conversations with their favorite page, they can find the linked groups in the Page’s Groups shortcut.

The whole idea about allowing brands to engage more with their audience comes in light of Facebook’s recent change in its mission which now aims to help members join ‘meaningful groups’ in the future. Amidst the exercise of bringing more people online, the company is also balancing out its revenue. According to ReCode, Facebook is determined to put more ads into users’ feeds and this will include platforms other than Facebook.

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  • Published Date: July 20, 2017 1:13 PM IST

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