Facebook, in association with global advertising and public relations company WPP, has launched ‘Creative Ambassador Program’ in India that will empower WPP creative agencies to develop mobile first creatives for their clients. The WPP Group has world-class companies providing advertising, marketing, communication services and activities worldwide. With the program, Facebook is focused on helping partners develop ideas that intrigue and engage for the mobile world. Also Read - Facebook smartwatch to feature cameras alongside fitness functions: Yes, detachable cameras!Also Read - What happens to your Facebook account after you die?
“The ‘Creative Ambassador Program will help us bring together and educate creative talent to leverage the Facebook targeting tools and personalized marketing at scale to build brands and produce best in class work in a mobile-first world,” said Umang Bedi, Managing Director, Facebook India and South Asia, in a statement.
The program was launched in Asia-Pacific in June last year and has already been rolled out in Hong Kong and Singapore. “By partnering with Facebook, WPP agencies will have access to the latest technology and knowledge that will enable them to help clients stay ahead of the curve,” added Scott Spirit, WPP Chief Digital and Strategy Officer. ALSO READ: Facebook fixes massive battery draining issue on Android app
The partnership program will be expanded to Australia this year, followed by New York to ensure people are up-to-speed on everything Facebook and Instagram has to offer and ensure creative agencies never miss out on new opportunities.