Facebook is launching a pilot programme in Ireland ahead of a referendum on abortion which it hopes will ensure greater transparency in political advertising. Also Read - Facebook gives voice to emojis with Soundmoji: Here's how to send
The tool, which is also being tested in Canada, follows a scandal involving the political consultant Cambridge Analytica that has stoked concerns about privacy on the social network. Also Read - Netflix could launch its video game streaming service next year, at no extra cost
One of the allegations in the Cambridge Analytica scandal was that data from millions of Facebook users was used to help micro-target political ads to select groups meaning that only those most susceptible to the message would see the advertisements. Also Read - You can now use WhatsApp web without your phone
The new tool being launched today allows users of the network to see all of the advertisements a page is running.
Voters are to decide in May whether they want to change Ireland’s strict abortion laws.
This is published unedited from the PTI feed.