Riding on strong sales and advertising growth coupled with an increase in the monthly active users, Facebook is expected to announce at least 70 percent hike in earning results this week, media reported. According to marketwatch.com, analysts expect momentum in ad sales should come from mobile ads. Also Read - Facebook smartwatch to feature cameras alongside fitness functions: Yes, detachable cameras!Also Read - What happens to your Facebook account after you die?
“The company is expected to report revenue of $6.9 billion, compared with $4.5 billion in the year-earlier period,” the report added, quoting market research firm FactSet’s analyst survey. Facebook, which will announce the earnings results after market closes on Wednesday, beat the FactSet consensus by 7 percent in the last quarter.
Facebook currently has more than 1.7 billion monthly active users and more than three million advertisers. Analysts surveyed by FactSet said Facebook may report profit of 97 cents a share, compared with 57 cents a share in the year-earlier period. Facebook shares have risen more than 6 percent in the three months since its last earnings report. ALSO READ: Facebook crosses 155 million monthly active users in India; says growth is faster than rest of the world