Facebook launched its Live services in April 2016 and since then, the feature has seen incredible growth. Over the past year, Facebook says that the daily watch time for Facebook Live broadcasts has grown by more than 4x, and one in five Facebook videos is a Live broadcast. Now, with an aim to make the Live feature reach more people in the world, Facebook has not started extending video closed captioning to Live broadcasts. Facebook Live publishers can now include closed captions in their Live, helping people who are deaf or hard of hearing.
Closed caption settings have already been available for non-live videos. But, by enabling publishers to include closed captions with their Live broadcasts, Facebook hopes more people can participate in the Live. Facebook Live gives publishers a chance to share an entirely new type of content, focused on what’s happening in real time. Facebook Live is already a very powerful tool in the broadcasting space. ALOS READ: Facebook Live videos to get more annoying as company starts testing pop-up window feature
Recently, Facebook updated Live with many new features. Facebook Pages can now go live via a web browser on their desktop or laptop computer making it easy for broadcasters, especially those with daily vlogs. Facebook has also added an option which allows a page admin to assign specific people to go live. Facebook has also added pin comments to the bottom of your live broadcasts. You can now also add permalinks for videos. People who tend to click on the permalink for your page will be greeted with a live video if you’re currently broadcasting. Plus, they will see all your previous live and non-live videos.
Apart from this Facebook also gives you an option to publish the Live video to multiple pages at once after the Live has ended. Until now, you could only crosspost your uploaded videos to pages that had the same business manager and pages with different owners.
The number of Live videos is on the rise, and Facebook says that content that’s still live draws much more engagement than a video that’s no longer live. According to Facebook, users watch Facebook Live videos 3x longer than videos that aren’t live. As of now, Facebook says that it saw its biggest Live numbers on New Year’s Eve. ALSO READ: Here’s how Facebook is transforming the new age workplace