Facebook opens up instant games platform to developers

Games are making a comeback on Facebook, thanks to the company democratizing the platform.

  • Published: March 15, 2018 10:48 AM IST
Facebook instant games

Facebook is looking to rejuvenate the gaming bug as it opens up the instant games platform to all developers. The announcement was made by the social network company on March 14. This new move will let developers build and monetize games for the News Feed as well as Messenger. Facebook had launched the closed beta of the platform back in the year 2016.

The beta period saw almost 200 games being developed for this platform. All the features that Facebook introduced into the platform during this time such as turn-based gameplay, monetization or livestreaming, was done in cooperation with the developers themselves. Facebook in its blog says that almost everything that has been added to the platform has been done by keeping the developers in mind.

The Facebook Instant Games Platform is HTML5 cross-platform gaming experience which does not require players to download or use any third-party plugins to play the games. Along with a dedicated games bookmark on Facebook, users can find the games using their controller icons on Messenger.

Facebook recently rolled out ads-based monetization to all its beta-partner developers, and all new developers building for Instant Games will have access to Ads API. Developers would be remunerated using interstitial and rewarded video ads, which Facebook adds is working out for the Basketball FRVR team.

Developers will also have access to the recently introduced Monetization Manager, which helps in managing monetization and performance with Audience Network using advanced optimization tools, simplify management of ad placements across apps, and provide enhanced analytics functionality and deeper reporting.

To make sure that users are not spammed with games, which used to be a big bother on Facebook, the company is also introducing cross-promotion & deep linking, dynamic ranking updates and ad units for games developers.

  • Published Date: March 15, 2018 10:48 AM IST