comscore Facebook Personal Fundraisers now lets you raise fund for personal causes, just like Ketto, GoFundMe
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Facebook Personal Fundraisers now lets you raise fund for personal causes, just like Ketto, GoFundMe

Facebook adds new Personal fundraisers to its charitable giving feature.

facebook-personal-fundraiser

It was sometime last year when Mark Zuckerberg said that Facebook is “a platform for all ideas”. While back then the statement was specifically mean for its user’s political ideas, now it feels like it Zuckerberg actually meant how Facebook can house other people’s ideas on its platform. After an eerie number of borrowed features from Snapchat and integrating it across Facebook and other Facebook-owned platforms, the social networking has now turned towards personal fund-raising platforms with Personal Fundraisers. Also Read - Top 5 WhatsApp features expected to roll out soon

Facebook has had tools for charitable giving for some time now, which allowed fundraising for nonprofits, but now the platform has expanded the tool to include personal fundraisers, as well as more options for people to continue to fundraise for nonprofits. Basically, Facebook debuted the “Donate” button last year for charities, but it will now allow any verified Pages to add their own donate buttons in Facebook posts and live broadcasts.”We’re constantly inspired by all the good done by people on Facebook and are committed to building tools that help build a supportive and safe global community,” Facebook said in the blog post announcing the new feature. Also Read - WhatsApp could soon release Message Reactions, Reaction Notifications features soon

personal-fundraisers-facebook Also Read - Using Instagram to connect with friends? Beware! Your chats may be at risk

Essentially, personal fundraisers allow people to raise money for themselves, a friend or someone or something not on Facebook, for example a pet. Personal fundraisers will first be launched only in the US for people aged 18 years or older, and in beta over the next few weeks. Personal fundraisers will have a 6.9 percent plus a $0.30 fee, that will go to payment processing fees, fundraiser vetting, security and fraud protection. For now, Facebook said its crowdfunding feature will only be available to raise money for six causes: education expenses, medical bills, medical procedures for pets, public crisis relief, personal emergencies like an accident or fire, and costs related to the death of a loved one.

Now what’s uncanny here is the similarity of this feature with platforms like Ketto and GoFundMe. Facebook is unapologetically borrowing features from across the web, in what looks like an effort to be ‘everything’! Facebook gave YouTube a tough fight with its Live video and 360 degree video feature. Last year after Instagram was clones with the Snapchat’s Stories feature, Facebook went on to CTRL + C and CTRL + V across Facebook Messenger, WhatsApp, and recently its core app as well. In fact, Facebook also tried to acquire Snapchat, whose parent company went public in an IPO earlier this year, with a failed $3 billion bid in 2013.

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  • Published Date: March 31, 2017 10:50 AM IST



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