Social networking giant Facebook is shutting down “Friend List Feeds”, a feature it introduced on the platform couple of years back, reports TechCrunch. As the name suggests, Friend List Feeds allowed users to create customized feeds of updates from specific friends, thus making the entire browsing experience a little more personalized.
However, Friend List Feeds never gained the traction (which is the reason you probably never heard about them, until today) that Facebook hoped it would. In fact, back in 2011, Facebook said that 95 percent of users never even used the feature. Perhaps the reason for Friend List Feeds not getting popularity is the fact using them required quite some effort. Users would have to create a list first, then manually add friends to that list, and keep them updated with newly added friends as well.
Friend List Feeds were followed up by “Smart Lists”, which made things a lot more automated by automatically grouping friends into lists, using common factors like school and workplace details. But even that didn’t help the feature gain any momentum, which is probably why Facebook had to ultimately decide to scrap it altogether.
As per Facebook, friend lists themselves aren’t going anywhere. Users can still create friend lists and share updates within them. However, the customized friend feeds are being shut down.
Watch: Samsung Galaxy Note 9 First Look
A company spokesperson commenting about the development remarked, “We’re shutting down this lesser-used feature to focus our efforts on improving the main News Feed experience. While people won’t be able to view custom feeds from lists of friends, they’ll still be able to create and edit friends lists and share just to these audiences whenever they post to Facebook. In addition to these options, they can also keep customizing News Feed by visiting News Feed preferences to choose which posts they want to see first or hide posts they don’t want to see.”