Social media giant Facebook just released 11 minutes 47-second long shot film with the title ‘Facing Facts’. This short is talking about how Facebook is working on fighting fake news right from identifying the types of posts on Facebook that users or bots make to the different types of actions that the company can undertake when it comes to the different types of posts. Different members of the News Feed team appear in the video highlighting the importance of their work and how different smaller teams are working on this problem.
The company also admitted that initially, it did not take the responsibility of the content being posted by the users on the platform. Instead, the company only focused on how that content is distributed and reaches the intended users. It has changed as the company started taking charge of the quality of the content on the platform. State-sponsored actors are manipulating the same news feed that Facebook created for content distribution, to spread misinformation.
The primary reason for the urgency is the impact misinformation has on the community. They talked about some examples of misinformation and how it could twist the original story. Considering the vast amount of news, the company constantly teams up with third-party fact-checking sources to help them combat fake news.
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It is also using machine learning to see and check the information that users are sharing in the form of images and videos. The engineers talk about the difference between the News Feed and the early stages of the internet where there were not many rules for the internet.
John Hegeman, head of News Feed at Facebook added, “We’re doing everything we can to flight”. 99 percent is not good enough.” The company teamed up with documentary filmmaker Morgan Neville to make this short film in an attempt to reaffirm that the company is working to fix the problems. The company also added that this short movie is one of the first pieces from its “Inside Feed” formed to provide greater transparency.