Social networking giant Facebook has rolled out a new “bandwidth targeting” feature globally for advertisers to help them reach people based on the type of network. The move is especially relevant in emerging countries like India, where limited data plans and feature phones are common. Also Read - Facebook smartwatch to feature cameras alongside fitness functions: Yes, detachable cameras!
“Targeting by mobile network type helps advertisers choose creative that will run smoothly on any given device and connection speed. “That is why we are launching a new feature that enables advertisers to reach people based on the network connection — 2G, 3G or 4G — they most often use when accessing Facebook,” the social media giant said in a blogpost. The US-based firm, which has over 1.32 billion users globally, already offers advertisers to reach people based on the type of device they use (smartphones, feature phones and tablets) as well as device model and operating system. In June this year, Facebook COO Sheryl Sandberg had said 30 million small and medium businesses (SMBs) globally are using Facebook to connect to customers and expand their presence and reach. Also Read - What happens to your Facebook account after you die?