comscore Facebook rolls out new features to help businesses in India

Facebook rolls out new features to help businesses in India

Facebook has revamped its Pages feature by adding two new Page sections, Services and Shop keeping in mind the growing number of Indians’ reliability on Facebook for business. The Shop section eases the process of browsing, make offers and purchase products while the Services section showcases a list of the product offerings.

  • Updated: August 4, 2016 12:05 PM IST

In a move to make its Pages feature valuable for businesses online, Facebook announced two new Page sections – Services and Shop – for emerging markets including in India where 57 percent of people on Facebook are connected to a business. The Shop section provides businesses with a new way to prominently display the products they are selling on their Page. It allows people to easily discover, browse and make offers to purchase products through messaging from the businesses they care about. The Services section allows service businesses to showcase a list of their offerings on their Page. Also Read - Top 5 WhatsApp features expected to roll out soon

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In India, over 1.99 billion interactions of small and medium businesses (SMB), are being generated between businesses and people in the country. There were two million SMB Pages on Facebook in India as of October last year. “With the Shops and Services sections on Pages, businesses around the world can help people discover the products and services they care about in a more visually appealing way,” said Adrian Nam, a product marketing manager at Facebook.

Facebook launched Pages to help people market their businesses and make customers learn about products and services for free. Services section makes it easier for people to find the information they are looking for and decide whether to work with the business. Globally, more than one billion people on Facebook are connected to at least one business.

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“The Shops and Services sections are a continuation of our efforts to make Facebook Pages the most valuable online presence for the more than 60 million businesses around the world that use Pages each month,” added Ryan Ebanks, another product marketing manager at Facebook.

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  • Published Date: August 4, 2016 12:00 PM IST
  • Updated Date: August 4, 2016 12:05 PM IST

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