Facebook has started testing a new video feature for its mobile apps, wherein videos automatically start playing as users scroll past them in their News Feeds. The feature is being tested for Android and iOS platforms and could be the base for Facebook’s forthcoming video ads service. Also Read - What happens to your Facebook account after you die?
It sounds something out of a Harry Potter film, where all the photos in the magical universe used to move around quietly. The videos on your News Feed will be muted unless you click on them, at which point they’ll expand into a fullscreen view and continue playing with sound. In case you don’t want to watch the video, you can simply scroll past it. Also Read - WhatsApp Multi-device support confirmed, public beta rollout begins in two months: Mark Zuckerberg
For now, this feature only works on videos uploaded directly to Facebook, and not via YouTube or other third-party services. But that could change in the future, as Facebook has said that it’ll roll the feature out to other user types over time.
As mentioned above, we could see Facebook using these automatically played videos for short video advertisements on one’s News Feed. Advertisers are likely to be offered 15-second spots to sell their wares and these ads will appear for users up to three times a day.