Facebook is the biggest social media network in the world boasting a user base of over 1.35 billion people. But it is more than just a network to meet and interact with people. According to a Deloitte report commissioned by Facebook, the social media giant plays an important role in creating/supporting jobs and also has an impact on the global economy. Also Read - Facebook smartwatch to feature cameras alongside fitness functions: Yes, detachable cameras!Also Read - What happens to your Facebook account after you die?
The report claims that Facebook had a global economic impact of nearly $227 billion, and indirectly created around 4.5 million jobs last year. The report looks at how Facebook had an impact on the global economy via its tools for marketers, providing a platform for app developers, as well as creating a demand for mobile devices and data connectivity. Also Read - WhatsApp Multi-device support confirmed, public beta rollout begins in two months: Mark Zuckerberg
Our study finds that Facebook enables significant global economic activity by helping to unlock new opportunities through connecting people and businesses, lowering barriers to marketing, and stimulating innovation, Jolyon Barker, Deloitte s Global Managing Director, Technology, Media & Telecommunications said.
The report also breaks the social giant s impact country-wise, and in India it supported around 335,000 jobs, and had a $4 billion impact on the Indian economy in 2014. Facebook had the biggest impact on North America s economy at $104 billion, followed by the European-Middle East-Africa region at $64 billion.
As mentioned above, Facebook has a user base of 1.35 billion globally, of which around 864 billion are daily active users. In India, Facebook has over 112 million users, of which around 52 million are daily active users. Outside the US, India is now the biggest market for Facebook.