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Facebook testing News Feed division for personal posts

Facebook is looking at understanding if users prefer two News Feeds according to content.

  • Published: October 24, 2017 10:26 AM IST
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In what could prove to be a welcome relief, Facebook is testing the idea of dividing the News Feed into two, making commercial posts show up separately than personal posts from your friends. Also Read - Facebook gives voice to emojis with Soundmoji: Here's how to send

Also Read - Netflix could launch its video game streaming service next year, at no extra cost

Facebook’s News Feed is a hub of experiments for the company to understand what people prefer seeing as they scroll through the endless barrage of information each day. Currently, the News Feed shows you posts from your friends, family members, as well as from the pages you like and follow, along with ads sprinkled here and there, all together. Also Read - You can now use WhatsApp web without your phone

With a concoction of everything placed in an unpatterned way, there are times you might miss out on an important personal post, which is lost in the heap. To address this, Facebook is testing whether users prefer having a separate column for commercial posts or ads. ALSO READ: Facebook to introduce Explore Feed for desktop

Similar to how a lot of email services work, with the option to separate priority mail from promotional mail, the Facebook tests is also looking at splitting the feed into two- one for friends and family, and the other dedicated to posts from celebrities, pages you like, ads, and more.

However, Adam Mosseri, Head of News Feed at Facebook, clarified in his blog that the test is no way an indication of the company actually rolling out the feature immediately.”The goal of this test is to understand if people prefer to have separate places for personal and public content. We will hear what people say about the experience to understand if it s an idea worth pursuing any further. There is no current plan to roll this out beyond these test countries or to charge pages on Facebook to pay for all their distribution in News Feed or Explore,” he wrote. ALSO READ: Facebook Live now allows built-in screen sharing

The test is currently taking place in Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka, and is expected to go on for months.

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  • Published Date: October 24, 2017 10:26 AM IST



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