As Facebook continues its efforts to squeeze in more information in the user timeline, the platform is reportedly testing a new feature that would show users local news and events judging by their location.
According to a report by TechCrunch, Facebook is calling this feature “Today In” and testing it in select markets. From what has been revealed, Facebook is currently conducting the test in a handful of cities around the United States – New Orleans, Louisiana; Olympia, Washington; Billings, Montana; Binghamton, New York; Peoria, Illinois and Little Rock, Arkansas.
The experiment is apparently being led by Facebook’s News Partnerships team, which is employing human curation and machine learning to fuel the content found in the “Today In” section. “The move comes as part of Facebook’s Journalism Project Initiative, a program the company announced in January 2017 that seeks to build out local news partnerships, among other goals,” the reports says.
For those who have access to the feature, it is accessible via the menu button in the bottom-right of the main Facebook app. In this section, users see recent news from local outlets, as well as local groups, opportunities to “get closer to your community,” and events.
On the flipside, the report notes that while users may appreciate the local aspect of “Today In,” Facebook could have trouble attracting advertisers to feeds that are smaller and less diverse in nature.
Lead image credit: TechCrunch