comscore Facebook to push more videos via pre-roll ads for 'Watch'
News

Facebook to push more videos via pre-roll ads for 'Watch'

The social media giant is also updating News Feed ranking to improve the distribution of videos.

  • Published: December 15, 2017 4:38 PM IST
Facebook-logo

In a move that will push more videos to users, Facebook has announced it will introduce pre-roll advertisements on its video-on-demand service “Watch”. “Today, the majority of video discovery and watch time happens in News Feed. Also Read - Top 5 WhatsApp features expected to roll out soon

It provides a great opportunity for publishers and creators to reach their audience, drive discovery, and start to build deeper connections for their content,” Maria Angelidou-Smith, Product Management Director and Abhishek Bapna, Product Manager, Facebook, wrote in a blog post late. Also Read - WhatsApp could soon release Message Reactions, Reaction Notifications features soon

The social media giant is also updating News Feed ranking to improve the distribution of videos from publishers and creators that users actively want to watch. “With this update, we will show more videos in News Feed that people seek out or return to watch from the same publisher or creator week after week — for example, shows or videos that are part of a series, or from partners who are creating active communities,” Facebook added. Also Read - Using Instagram to connect with friends? Beware! Your chats may be at risk

Facebook said it will start formally testing the format next year, according to Ad Age. However, this does not mean the entire News Feed is going to be full of video ads for users. The social media major has long resisted the format because of its reputation for annoying viewers who are trying to view their desired content.

For years, CEO Mark Zuckerberg even banned “pre-roll” from Facebook’s advertising platform. “We don’t need to do pre-roll because our model is not one where you come to Facebook to watch one piece of content, you come to look at a feed,” Zuckerberg had earlier said in July.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: December 15, 2017 4:38 PM IST



new arrivals in india

Best Sellers