comscore Facebook tweaks algorithm to crack down on top spammers
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Facebook tweaks algorithm to crack down on top spammers

After its last update in May, Facebook is now tweaking the News Feed algo again to weed out the spammers.

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In a new attempt to weed out on spammers on the social network, Facebook is tweaking the algorithm behind its News Feed. With the change, Facebook is trying to limit the reach of people, who it has found to frequently blast out links to clickbait stories, sensationalist websites and misinformation. Also Read - Your Facebook, Twitter, Instagram account can get deleted if you do this

Also Read - Facebook smartwatch to feature cameras alongside fitness functions: Yes, detachable cameras!

According to Facebook, the change in algorithm would reduce the influence of a “tiny group” of people it has identified who share vast amounts of low-quality public posts daily. Only about 0.1 percent of people who share more than 50 posts a day fall into that category, the company said. However, do note, that the new algorithm would only affect links shared by the spammers , and not their photos or other posts. Also Read - What happens to your Facebook account after you die?

“Our research shows that there is a tiny group of people on Facebook who routinely share vast amounts of public posts per day, effectively spamming people’s feeds,” said Adam Mosseri, Facebook’s vice president for the News Feed, in a blog post. ALSO READ: Social media hate posts against SC/STs now a punishable offence: Delhi HC

Facebook has been fighting the war against spams and fake news for years now, however, the issue suddenly became an urgency to deal with, after the social network faces massive backlash for hoax news stories spread via the platform during the recent US Presidential Elections. There were false news reports saying Pope Francis endorsed Donald Trump, and another which said that a federal agent who had been investigating Democratic candidate Hillary Clinton was found dead. ALSO READ: Google rolls out AI tool to fight online abuse and trolls

The last effort by Facebook to battle spammers was in May this year, wherein Facebook announced a change that would give lower prominence to links that lead to pages full of deceptive or annoying ads. Before that a change in August 2016 was designed to de-emphasize stories with clickbait headlines. ALSO READ: Twitter announces new measures to tackle abuse and hate

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  • Published Date: July 4, 2017 1:52 PM IST



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