comscore Facebook unveils a new logo, which isn't all that new
News

Facebook unveils a new logo, which isn't all that new

Facebook has got a new logo, but it's not completely new - just a minor tweaking with the original, so much so that you would have to look closely to spot the differences. The new blue wordmark kee

  • Updated: July 7, 2015 4:59 PM IST
facebook-new-logo

Facebook has got a new logo, but it’s not completely new – just a minor tweaking with the original, so much so that you would have to look closely to spot the differences. Also Read - Facebook will now make money from WhatsApp's in-app purchases

The new blue wordmark keeps the favicon (that’s the “f” icon you see most often), changes up the “a” and features a rounder, slimmer custom typeface that’s easier to read on small screens, Wired.com reported. The point of the update was to “modernise” the logo and make it feel more friendly and approachable”, creative director Josh Higgins was reported as saying by logo blog Brand New. This latest logo refresh could easily be seen as the next step in Facebook’s efforts to prune its visual identity. “The brief for this was that it be a little more friendly and more approachable,” Eric Olson, who created Klavika and the custom typeface featured in the new mark was quoted as saying. Also Read - Instagram uses AI to automatically hide offensive comments

As the creator of the original typeface, he says designing for accessibility was a matter of paring down the letters. “The thing that I really wanted to bring over to the new one was a single story ‘a’. I felt like there was a point of entry there to streamline a bit,” he added. That change to one letter makes the entire logo friendlier by conveying a sense of conviviality. In other words, the logo is simpler. Facebook started considering a new wordmark in 2013, eight years after Joe Kral and Cuban Council created the first one with a typeface called Klavika, from Process Type Foundry. Also Read - Instagram celebrates 10th birthday, announces new features like 'hide offensive comments' and more

The original logo squared off letters and had thicker strokes. It was designed for a desktop world, but looked dated in our mobile-first world. “Facebook 10 years ago is very different from Facebook now. Now it owns a fair number of things, so is more of an umbrella at this point rather than an in-the-front logo,” Olson said. Facebook’s in-house designers have been tucking at the brand’s identity for a while now to make sure it stays consistent across all of the company’s sub-products.

In 2012 and 2013 in particular, designer Ben Barry imposed a set of guidelines onto Facebook’s visual identity to make sure the same favicon could work across many products and devices.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: July 2, 2015 6:39 PM IST
  • Updated Date: July 7, 2015 4:59 PM IST



new arrivals in india

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

14,999

Oppo F17
Oppo F17

17,990

Samsung Galaxy M51
Samsung Galaxy M51

24,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Xiaomi Redmi 9A
Xiaomi Redmi 9A

6,799

Vivo Y20
Vivo Y20

12,990

Xiaomi Redmi 9
Xiaomi Redmi 9

8,999

Nokia 5.3
Nokia 5.3

13,999

Motorola Moto G9
Motorola Moto G9

11,499

Realme C15
Realme C15

9,999

Realme C12
Realme C12

8,999

Samsung Galaxy Note 20
Samsung Galaxy Note 20

77,999

Xiaomi Redmi 9 Prime
Xiaomi Redmi 9 Prime

9,999

Oppo Reno4 Pro
Oppo Reno4 Pro

34,990

Samsung Galaxy M01 Core
Samsung Galaxy M01 Core

5,499

Realme 6i
Realme 6i

12,999

Asus Rog Phone 3
Asus Rog Phone 3

49,999

OnePlus Nord
OnePlus Nord

24,999

Infinix Smart 4 Plus
Infinix Smart 4 Plus

7,999

Xiaomi Redmi Note 9
Xiaomi Redmi Note 9

11,999

Samsung Galaxy M01s
Samsung Galaxy M01s

9,999

Vivo X50 Pro 5G
Vivo X50 Pro 5G

49,990

Vivo X50 5G
Vivo X50 5G

34,990

Realme C11
Realme C11

7,499

Poco M2 Pro
Poco M2 Pro

13,999

Realme X3
Realme X3

24,999

Realme X3 SuperZoom
Realme X3 SuperZoom

27,999

Tecno Spark Power 2
Tecno Spark Power 2

9,999

Oppo A12
Oppo A12

9,990

Oppo A52
Oppo A52

16,990

Samsung Galaxy A21s
Samsung Galaxy A21s

15,999

Oppo Find X2
Oppo Find X2

64,990

Motorola One Fusion Plus
Motorola One Fusion Plus

17,499

Samsung Galaxy A31
Samsung Galaxy A31

20,999

Samsung Galaxy M01
Samsung Galaxy M01

8,999

Samsung Galaxy M11
Samsung Galaxy M11

10,999

Infinix Hot 9 Pro
Infinix Hot 9 Pro

9,999

LG Velvet
LG Velvet

Price Not Available

Xiaomi Mi Note 10 Lite
Xiaomi Mi Note 10 Lite

Price Not Available

Apple iPhone SE 2020
Apple iPhone SE 2020

42,500

Honor 30 Pro
Honor 30 Pro

Price Not Available

Honor 30
Honor 30

Price Not Available

OnePlus 8
OnePlus 8

44,999

OnePlus 8 Pro
OnePlus 8 Pro

54,999

Xiaomi Redmi Note 9 Pro
Xiaomi Redmi Note 9 Pro

13,999

Motorola Moto E4
Motorola Moto E4

8,999

Samsung Galaxy On Max
Samsung Galaxy On Max

9,775

nubia N2
nubia N2

15,999

Karbonn K9 Kavach 4G
Karbonn K9 Kavach 4G

5,290

Motorola Moto C Plus
Motorola Moto C Plus

6,999

Best Sellers