Facebook is taking more steps to protect users’ privacy using its facial recognition technology. The social media giant wants its over 2 billion users to know and control the photos of them being uploaded to its network even if they are not tagged in them. Also Read - Facebook smartwatch to feature cameras alongside fitness functions: Yes, detachable cameras!Also Read - What happens to your Facebook account after you die?
Starting today, Facebook is rolling out a new facial recognition feature called Photo Review that will alert users whenever their face shows up in new photos posted on the network. The photo review will alert users even if they are not tagged and offer options to either tag themselves or ask the person who posted the photo to take it down or leave it as it is or report it to Facebook. Also Read - WhatsApp Multi-device support confirmed, public beta rollout begins in two months: Mark Zuckerberg
The new Photo Review system should reassure Facebook users that there aren’t any pictures of them on the social media platform that anyone could see. The system is seen as a major move by Facebook to help deter impersonation. Facebook says it will alert users when anyone attempts to use your image as their profile picture on its platform.
Facebook has been using face recognition technology to connect people and offer tag suggestions since 2010. Joaquin Candela, Director, Applied Machine Learning says the company analyzes the pixels in photos that you are already tagged to create a template. Every time a photo or video gets uploaded to its system, Facebook compares those images with the template to alert users.
With the roll out of new facial recognition technology, Facebook is making it easier to delete the face template and opt out of Photo Review feature. Over the next few weeks, Facebook users will see a simple on/off switch to turn off facial recognition instead of settings for individual features that rely on this feature.
The facial recognition technology will also assist vision impaired users on the platform. Facebook already describes photos to people with vision loss, and it will now describe who appears in photos in their News Feed even if they are not tagged.
With Photo Review, Facebook is handing over control to its users whenever they see their pictures posted on the platform without their consent. The Photo Review feature will roll out in most places except Canada and the European Union in the coming weeks.