After introducing its Disputed by fact checkers tag, Facebook is back with another tool to weed out fake news from its platform. Time and again, the social networking service, amongst a lot of other influencing websites, has come under the scanner for not doing enough to stop the circulation of misinformation. While it’s hard to keep track of what goes around on a user-aggregated platform, Facebook has periodically launched new tools and adopted measures to tackle the issue. In its latest efforts, the company launched a new educational tool to help people spot fake news on its site. Also Read - Facebook smartwatch to feature cameras alongside fitness functions: Yes, detachable cameras!Also Read - What happens to your Facebook account after you die?
The tool will be featured at the top of News Feed for a few days to Facebook users in 14 countries. To build the new educational tool, Facebook collaborated with a non-profit called First Draft which is dedicated to improving skills and standards in the reporting and sharing of information online. Also Read - WhatsApp Multi-device support confirmed, public beta rollout begins in two months: Mark Zuckerberg
With the use of the new tool, users will be able to understand how false news can be identified. Upon clicking the tool, they will be able to see more information and resources in the Facebook Help Center, along with tips on spotting misinformation such as checking the URL of the site, investigating the source and looking for other reports on the topic from credible sources. ALSO READ: Facebook fake news: If Wikipedia is democratic, so is Facebook
When users find a seemingly viral post or video clip, they often tend to overlook the source link and credibility, and simply end up hitting Share . This might not be held against the user who shared the content in sheer hurry or with the basic idea of making other friends take a look at it; however, cross-checking once could prove to be a huge step between consuming and sharing misinformation.
As Facebook notes in its blog, the false news runs counter to the company s mission of connecting people with stories they find meaningful. It further says that it will continue working on building tools to stop misinformation and false news. It is also taking steps to disrupt economic incentives derived out of false news. As explained in the blog, a lot of fake news is financially motivated hence, Facebook will be taking steps to make it as difficult as possible for people posting false news to buy ads on the platform. To ensure correct identification, Facebook will also be putting machine learning to use.