Social media giant Facebook is rolling out its video-on-demand service, ‘Facebook Watch‘ to users across the world. The company made this announcement in a new blog post to inform users about the rollout. The service was already available for users in the United States for almost about a year, and the decision to bring to the global audience hints that the company is ready to take on its competition including the likes of YouTube. Head of Video at Facebook, Fidji Simo added that this product will give users “a new way to discover great videos and interact with friends, creators, and other fans.”
The blog post pointed out that the company has made improvements to the ‘Watch’ feature after it initially launched the service in the United States by making the experience “more social” so that users can easily see what videos their friends are sharing or have liked. Simo goes on to add that ‘Watch’ has given “people a place on Facebook to find shows and video creators they love and to start conversations with friends, other fans, and even creators themselves.”
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Facebook claimed that “more than 50 million people” in the United States come to watch videos for “at least a minute” adding that the total time spent by users while watching videos in ‘Watch’ “has increased by 14x” since the beginning of the year. According to the announcement, ‘Watch’ will serve as a place for Facebook users to discover new videos while catching up with creators and publishers. Users can access ‘Watch’ from whatever platform they are using to access Facebook including Android, iOS, Apple TV, Amazon Fire TV, Android TV, Xbox One, Samsung Smart TV, or even the Oculus TV.
The section will also serve as the place for all the videos that users have saved in the past. Users can also save the videos to watch them later. Facebook also pointed out that it is working on creating new video experiences where users can participate including “Watch Parties”, “Premieres”, and “videos focused on audience participation”. The company also added that it is expanding its Add Breaks program so that users can generate money from their videos and make changes to their content with the help of new insights, tools, and “best practices” for their pages in the “Creator Studio”.