comscore Facing heat from Xiaomi Redmi Note 4G and Yu Yureka, Asus launches Zenfone 5 16GB for Rs 9,999
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Facing heat from Xiaomi Redmi Note 4G and Yu Yureka, Asus launches Zenfone 5 16GB for Rs 9,999

asus zenfone 5

Asus has made the the 16GB variant of the Asus Zenfone 5 available in India from today. The device is priced at Rs 9,999 and is being sold on various e-commerce websites including Flipkart and Amazon India. Also Read - Xiaomi Mi Watch Revolve Active India launch date revealed: When's the launch?

Also Read - iPhone 11, iPhone XR up for grab with massive discount on Flipkart Big Saving Days sale

The traditional Asus Zenfone 5, that was launched in July last year, came with 8GB internal storage and was also price at Rs 9,999. It is interesting to note, that even though the company has amped up its storage capacity to 16GB, it has chosen not to increase the price. Asus’ re-launch also strategically coincides with the Redmi Note 4G and Yu Yureka flash sale war day. Both the devices have almost similar specs and fall in a similar price range as the Asus Zenfone 5, and this might just be the company’s way to cash in on the frenzy around Yu and Xiaomi smartphones. Also Read - Flipkart Big Saving Days sale begins: Pixel 4a, Realme X7, Samsung Galaxy F62, more on discount

Even though the Zenfone 5 lacks LTE support, it still is a big competitor for the two, considering 4G is still not a huge ‘consumer-puller’ feature in India yet. Yu Yureka went on sale for the first time on Amazon India atRs 8,999, and was out of stock in 3 seconds. Even Xiaomi’s Redmi Note 4G was sold out on Flipkart today in 2minues 50 seconds, and is priced with a similar Rs 9,999 price tag. There were many disgruntled and disappointed buyers after these flash sales, and Asus hopes to attract these customers with the Zenfone 5 re-launch.

Apart from the storage capacity, all the other specifications of the Zenfone 5 are similar to the 8GB variant. It features an Intel s Atom Z2560 processor clocked at 1.6GHz with 2GB of RAM and PowerVR GPU. Like the name suggests, it has a 5-inch display with 720p HD resolution. With this phone, Asus introduced the PixelMaster camera, which registers up to 400 percent brighter photos and videos in low-light conditions by reducing the resolution. The 16GB variant has an expandable storage option for up to 64GB via microSD card.

The Zenfone 5 has an 8-megapixel rear camera and a 2-megapixel front facing camera for selfies. It packs a 2,110mAh battery, a little higher than the 8GB variant which packed a 2,050mAh battery. The smartphone runs on Android 4.3 Jelly Bean out-of-the-box (upgradable to KitKat) and supports 3G, WiFi and Bluetooth connectivity. We reviewed the 8GB variant of the Asus Zenfone 5, and you can check our verdict here.

We pit the specs of all the three devices – Asus Zenfone 5, Redmi Note 4G and Yu Yureka- to give you a detailed spec comparison of the three:

Features Asus Zenfone 5 (16GB) Redmi Note 4G Yu Yureka
Display 5-inch 720p 5.5-inch 720p 5.5-inch 720p
Processor 1.6GHz Intel s Atom Z2560 dual-core 1.6GHz Snapdragon 400 quad-core 1.5GHz Snapdragon 615 octa-core
RAM 2GB 2GB 2GB
Camera 8-megapxel/2-megapixel 13-megapixel/5-megapixel 13-megapixel/5-megapixel
Storage 16GB expandable 8GB expandable 16GB expandable
Battery 2,110mAh 3,200mAh 2,500mAh
OS Android 4.3 Jelly Bean Android 4.2 Jelly Bean Cyanogen software 11,
Connectivity 3G support, Wi-Fi, Bluetooth GSM/LTE, Wi-Fi, Bluetooth GSM/LTE, Wi-Fi, Bluetooth
Price Rs 9,999 Rs 9,999 Rs 8,999
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  • Published Date: January 13, 2015 7:23 PM IST


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