E-commerce firm Snapdeal today said its marketing campaign for the festive season received good response from consumers as it managed a growth of 100 percent in sales for categories like apparel, footwear and electronic gadgets.
The company had launched the marketing campaign “Diwali Bumper Sale” earlier last month. “With leading categories like apparel, footwear, home decor and electronic gadgets witnessing a growth of nearly 100 per cent in sales during this period over the preceding 30 day average, Snapdeal recorded the highest jump in total transactions in the last 2.5 years, outpacing the growth witnessed during the festive season in 2013,” Snapdeal said in a statement. The company said it witnessed sales across 10 products which were sold per second between October 3 and October 5, 2014.
With a marketing strategy, Snapdeal aimed to reach its customer base across metros and tier 2 and 3 cities. “We saw a great wave of enthusiasm from the shoppers and have witnessed a spectacular growth of over 100 percent in sales across categories in a short period of time,” Snapdeal.com Senior Vice President Sandeep Komaravelly said.