Google Doodle today marks day 20 of FIFA World Cup being held in Russia. The day is of importance since four teams will participate in their respective quarter-finals match. The doodle today celebrates the success of four teams – Brazil, France, Uruguay and Belgium in the series of so far.
The doodle on Google’s homepage shows an animated slide demonstrating the football culture in these four countries and their respective country flags alongside Google logo. In today’s fixture, France will take on Uruguay in the first quarter-final match while Belgium will challenge Brazil in the second game. The doodle representing Belgium is by artist Sam Vanallemeersch while Pedro Vergani has created the doodle for Brazil. Similarly, Helene Leroux and Macarena Campos have sketched the doodle for France and Uruguay respectively.
To recall, the FIFA World Cup is an international football tournament contested by 32 men’s national teams. The event being held once every four years began on June 14 and it will culminate at Luzhniki Stadium in Moscow on July 15. Since the beginning of the tournament, Google has been celebrating the rich cultures and talent of all 32 participating nations with features from guest artists hailing from each nation.
These artists have been trying to illustrate their interpretation of “What football looks like in their country.” Pedro Vergani says “Football in Brazil is a state of mind, a moment when the country gathers to celebrate (or cry) together. It is an expression of an important part of our culture; it is art, rhythm, dance, hard work, teamwork, and a dash of cheekiness.”
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There are 64 matches being played over 32 days and Google will have 32 Doodles throughout the game. This year’s doodles celebrating FIFA World Cup shows how Google has transformed art into a cultural phenomenon.