Fox Sports has partnered with IBM to create “The FIFA World Cup Highlight Machine”. The reason for creating this highlight machine is to generate some hype about the upcoming FIFA World Cup 2018. The interesting thing about this is that the highlight machine is powered by artificial intelligence, IBM’s Watson. IBM Watson allows users to select clips from all the FIFA World Cup tournaments since 1958 to create a custom clip.
According to Engadget, Fox Sports has 300 archived matches that Watson can analyze for making the highlight clips. These 300 videos have been extensively categorized so that users can filter them out according to what year the World Cup was held in, which teams were playing, what was the player lineup, play type, and even game type. The system can process any combinations of these given parameters example “make a highlight reel of any goals by Pele in all the World Cup matches that he has played”. The impressive part is that the Watson-powered engine will only take a couple of seconds to create the video clip. Users can share their creations using social media networks such as Facebook and Twitter.
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The website features three sections on the bottom with the first one being “Top 50 Fan Highlights” where you can access the top 50 popular videos that fans have created. The second section is the “Best of FIFA World Cup” where Fox Sports has curated important videos such as “Top Goals from 2014”, “Classic Players: Pele”. “Best of The Ronaldos”, “The ‘Hand of God’ Game”, and “Gerard Muller’s 1970 Goal Bonanza”.
The company also pointed out that the videos from the upcoming FIFA World Cup 2018 will be immediately available for the highlight reel as soon as the match ends. This means that fans can make fresh highlights of the latest matches and then share them on their Facebook or Twitter feeds.