The rumors were right. Fitbit is officially launching in India next month. The company has tied up exclusively with Amazon, where it will sell five fitness and activity trackers as well as a wireless scale. The devices will go on sale in the first week of July, the company told BGR India. Also Read - Google Wear OS updated at I/O 2021, co-developed with Samsung and FitbitAlso Read - Top 5 smartwatches with menstrual tracker for women: Garmin Lily, Amafit GTS 2 mini, more
Fitbit is the world’s largest wearable brand and had shipped 3.9 million units in the first quarter of 2015, garnering 34.5 percent of the nascent wearable market according to IDC. The research agency also claims that the wearables market will grow by 173 percent this year with 72.1 million wearable devices expected to ship in 2015. Also Read - Here's the reason why NASA is offering Fitbit Charge 4 fitness device to employees
The company has set up its office in Delhi and is looking at expanding into offline retail as well.
Fitbit will bring its entire product portfolio in India. The range will start from the entry-level Zip (Rs 3,990), Flex (Rs 6,990), Charge (Rs 9,990), Charge HR (Rs 12,990) and Surge (Rs 19,990). It is also bringing its connected weighing scale Aria for Rs 9,990.
“We are the only ones to have consumer wearables that monitors heartbeat continuously. We have the technology that tracks sleep without the user having to put the device into sleep mode,” Steve Morley, vice-president and general manager Asia Pacific for Fitbit, told BGR India.
The Fitbit Charge HR and Surge have continuous heart rate monitoring and the Surge, which is aimed at fitness enthusiasts, also has GPS to track runs. US President Barack Obama was also seen wearing the Surge recently.
When asked about competition, Morley said that no other product offers compatibility with more than 150 smartphones. He claims that Fitbit’s nearest competitor offers compatibility with just 30 devices. Fitbit also takes pride in its app, which has a community element where users can add their friends and track each other’s activities.
Watch out for BGR India’s review of the Fitbit Surge.