Fitbit is planning on expanding to the Asian countries, including India as early as next year. The San Franscisco-based fitness tracking company recently hired its first vice president in Asia earlier to help accelerate the company s growth in this region, Wall Street Journal reports. Also Read - FIR filed against Twitter India again, now over child pornography contentAlso Read - Mi Notebook Pro X to be Xiaomi's most expensive laptop yet, launch tomorrow
I believe the Asian market will be a major contributor to Fitbit s global growth within a few years, Yolanda Chan, vice president and general manager of Asia Pacific told the publication. After debuting in countries like South Korea, China and Thailand, Fitbit has now set its sights on India, Indonesia, Philippines and Taiwan. Also Read - Google Wear OS updated at I/O 2021, co-developed with Samsung and Fitbit
To support the company s expansion in Asia, it plans on getting distribution partners onboard next year, and also doubling its headcount in the region from the existing 30. Fitbit has been aggressive in its strategies in China. It has been promoting the brand via social media including Wechat and Sina s Weibo. It also participated in a trade show in Shenzhen to promote the brand and products.
An increasing number of companies are looking at tapping into the fledgling wearables market in countries like India. While the market is relatively small, companies see a huge potential if the product is right. Yesterday, a report surfaced online claiming that Apple considered India as a priority market and is reportedly planning on launching the Apple Watch here as early as February.
Fitbit being predominantly a fitness tracking company, it won’t compete with the likes of the Motorola Moto 360, or the Samsung Gear smartwatches. However it recently launched its first smartwatch called the Fitbit Surge. The device comes with an LCD touchscreen display and eight different sensors including a tri-axis accelerometer, gyroscope, compass, ambient light sensor, GPS and heart rate.
It is capable of tracking granular data around activities like running and cross-training. In addition, it will also get smart watch notifications including text and call alerts. Much like the Charge and Charge HR, it is also water resistant. It also promises up to sevenhours of usage time, which is massive compared to market s current offering. There is however no word on if the company plans on launching the smartwatch in India.