comscore Flipboard acquires news reading app Zite
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Flipboard acquires news reading app Zite

Flipboard has acquired the news reading app Zite and announced its partnership with CNN for integrating the latter’s news content to the Flipboard service. The Zite app was a part of CNN for thr

flipboard-acquires-zite

flipboard-acquires-zite Also Read - Flipboard accounts hacked; users account information reportedly leaked

Flipboard has acquired the news reading app Zite and announced its partnership with CNN for integrating the latter’s news content to the Flipboard service. The Zite app was a part of CNN for three years, since it had acquired the company for nearly $20 million. The terms and money involved in this deal have not yet been disclosed clearly. Also, known is that Flipboard will shut Zite’s operations in some time and will place about 15-20 of its team members excluding to Flipboard’s offices in Palo Alto. However, Zite founder Mark Johnson will not join the team. Also Read - Flipboard launches self-service program for publishers

As a part of this partnership, Flipboard will syndicate CNN’s content into its news service and will also jointly be selling advertisements for CNN’s content. Also Read - WWDC 2015 Live: Apple replaces Newsstand with News app, offers new Flipboard like magazine

Zite is essentially a topic centric app which gather news related to a topic chosen by a user, while Flipboard is about publications and offers content from various magazines to users as per the categories opted by them. Zite has mentioned in its blog that, “Flipboard was a reader for social media but Zite tried hardest to find articles you couldn’t find on your Twitter feed. The two products look superficially similar but couldn’t be more different under the hood…Our goals are the same, and if our methods are different, that is not a source of weakness but of strength: Flipboard has an impressive curation team, unrivalled publisher network, and incredible scale. Zite has world-class recommendations technology and expertise in topic-based discovery.”

With this acquisition, Flipboard will be able to integrate Zite’s elements and technology to its service to offer a better user experience. “Adding Zite’s expertise in personalization and recommendations to Flipboard’s product experience and powerful curator community will create an unparalleled personal magazine for our millions of readers”, Flipboard’s CEO Mike McCue has said.

Flipboard currently has over 100 million users and generates 2.5 billion page views per month. However, this move somewhat reflects Flipboard’s concern over competition with Facebook’s recently launched news-based Paper app.

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  • Published Date: March 6, 2014 12:44 PM IST
  • Updated Date: March 6, 2014 5:44 PM IST



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